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10 May And the Digital Channels with the Highest ROI Yield Are …

In a smartphone-driven digital economy, email is still contributing significantly to ROI. A new study by Kitewheel measures the overall performance of several digital channels within omnichannel campaigns, resulting in  mobile app domination along with a few surprising performers still holding steady. The article dives into how to...

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29 Mar 3degreeZ Marketing Roundup

Top Three Marketing Challenges If you had to, could you narrow your top marketing challenges down to just three? The author in this piece does just that, bringing up some familiar territory. More like pain spots. Alignment of sales and marketing, anyone? This is one problem its...

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