Instant camera or  Polaroid Land Camera isolated on wood table.

25 Jun Why Demographic base marketing is out and Intent based Marketing is in

Demographic-based marketing has ruled the roost for many years. Companies have traditionally marketed products and services towards certain groups of people based on age, gender, and so forth. However, according to the recently released Communication Trends Report from Hotwire PR, 2016 will be the year...

Read More
apps-780x532

10 May And the Digital Channels with the Highest ROI Yield Are …

In a smartphone-driven digital economy, email is still contributing significantly to ROI. A new study by Kitewheel measures the overall performance of several digital channels within omnichannel campaigns, resulting in  mobile app domination along with a few surprising performers still holding steady. The article dives into how to...

Read More
millenial self 3degreez

29 Mar 3degreeZ Marketing Roundup

Top Three Marketing Challenges If you had to, could you narrow your top marketing challenges down to just three? The author in this piece does just that, bringing up some familiar territory. More like pain spots. Alignment of sales and marketing, anyone? This is one problem its...

Read More
Influencer Marketing 3degreeZ

14 Mar Influencer Marketing: A How-To Guide & Fun Facts!

One definition of influencer marketing is: the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services. The relationships are formed by engaging on the social channels that your demographic hangs out in. This includes Facebook,...

Read More