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10 May And the Digital Channels with the Highest ROI Yield Are …

In a smartphone-driven digital economy, email is still contributing significantly to ROI. A new study by Kitewheel measures the overall performance of several digital channels within omnichannel campaigns, resulting in  mobile app domination along with a few surprising performers still holding steady. The article dives into how to...

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Mobile wins.

04 Apr New Data Backs Up Mobile as #1 in Digital Growth

We knew it was coming but we didn't know when. A recent study from comScore verifies mobile takes top place of time spent online at 65 percent, with desktop coming in second. Savvy marketers should adjust their multi-platform approach to accommodate the shift and keep...

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