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25 Jun Why Demographic base marketing is out and Intent based Marketing is in

Demographic-based marketing has ruled the roost for many years. Companies have traditionally marketed products and services towards certain groups of people based on age, gender, and so forth. However, according to the recently released Communication Trends Report from Hotwire PR, 2016 will be the year...

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Seeking clarity?

01 Apr How-To: Master Marketing Clarity in 5 Key Areas

In today’s fluid market, forward-thinking companies stay on top of cultural trends and technology. This means brands stay in the forefront by tapping into the pulse of what is relevant. Always. How? By consistently monitoring and reinventing to adapt to changing times. Having the ability to...

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