10 May And the Digital Channels with the Highest ROI Yield Are …

In a smartphone-driven digital economy, email is still contributing significantly to ROI. A new study by Kitewheel measures the overall performance of several digital channels within omnichannel campaigns, resulting in  mobile app domination along with a few surprising performers still holding steady. The article dives into how to effectively integrate mobile into campaigns, rather than bolt it on as an afterthought. Also who is winning at growth journeying? Retail. Find out more when you read the full article here.





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