Why social media

Why You Need Social Media

Do you wish there was an easier way to make your brand or product part of your customer’s daily lives? You’ve maybe had some luck with email campaigns and other inbound tactics, but you want to grow your leads and increase brand visibility.

 

The good news is: your digital audience is out there and you can have conversations directly with them. Consider that one-third of millennials cite social as their preferred channel of communication with businesses and 90% of adults aged 18-29 use social media. 84% of CEOs and VPs rely on social media to make purchase decisions¹.

How Social Media Influences Purchase Decisions

One word=trust. Trust and credibility are hallmarks in social advertising. There is nothing more valuable than getting advice from peers, friends and family in your network. Today’s social networks are the digital equivalent of word-of-mouth referrals from friends and colleagues whose opinions you value and trust. There is absolutely no self-interest involved, they are merely doing what friends do for each other, helping each other out.

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The 3degreeZ Approach to Social Media

This is how we put your brand in front of prospects using social media. Think of social as an extension of your brand, its human voice. Through this forum, we speak in the spontaneous language of your target audience. The more ‘real’ our interactions are, the less cynical your prospects will be and the more likely they will be to follow and engage with your brand.

Social Media Creates Epic Customer Experiences

Not only can we use social media to build brand loyalty while growing your follower base, we use it to keep your customers happy. Right now, creating the most pleasing customer experience has never been more important. Consumers demand attention 24/7 or they will go to someone who does it better. It’s all about creating organic, authentic conversations and breathing life and humanity into your brand, and being there for them when they use social to communicate with you.

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How We Measure Your Social Media Campaigns

As part of our social media packages with Facebook, Twitter, Instagram, LinkedIn, Google Plus, Pinterest, YouTube and others, we offer a soup-to-nuts approach where we can create all content and calendars, execute all blasts, and track analytics with performance improvements included—or we can do one-off if that is what your business calls for at present. Either way, we can show your measurable results that are more than just vanity metrics (friends, followers) but also website traffic, engagement (likes, shares can comments), impressions and audience growth.

3degreeZ Social Media Packages Include

  • Competitive Research
  • Subject Matter Expertise
  • Keyword Research and Strategy
  • Digital Channel Integration
  • Social Media Calendar
  • Editorial Calendar
  • Key Message Development
  • Campaign Execution
  • Brand Elevation
  • Native Social Ads
  • Social Video
  • Content Curation
  • Social Listening
  • Social Amplification
  • Engagement
  • Influencer Outreach
  • Social Media Analytics
  • Campaign Performance Adjustments
  • Social Tracking & Benchmarking

Get started right now by setting up a call today with one of our creative directors who will listen to your current marketing and results-oriented goals, and help you put together a package that is right for your timeline, vision and budget. This is at no cost to you. If you do come onboard with 3degreeZ, you’ll have access to a full creative team, our proprietary analytics and resources.

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