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“Hofer and his team brought a fresh perspective and approach to successfully commercializing our innovations.”

-Vice Serecchia, President – Panasonic Automotive Systems of America

A LEADING GLOBAL CONSUMER ELECTRONICS BRAND.

SERVICES:

  • Market Research and Competitor Intelligence
  • Integrated “Sight and Sound” Marketing and Resource Plan
  • Experiential Event – A multi-city “Ride and Listen”
  • Experiential Event – Grammy Foundation Artists Symposium
  • Public Relations
  • ELS Brand Development
  • ELS Acura TL design integration
  • Panasonic Brand Style Guide
  • ELS Brand Style Guide
  • Advanced Technology Microsites
  • Print Collateral
  • Print Advertising
  • Regional Radio Advertising
  • Satellite Radio Advertising
  • Place-based Vehicle Wrap Advertising
  • Direct Mail Marketing
  • Email Marketing
  • PPC Advertising
  • Mobile
  • SEM, SEO

RESULTS:

Panasonic received rave reviews from the Automotive and Audio Press. OEM’s efforts to commoditize Panasonic’s DVD entertainment systems has been replaced by intense interest by nearly every major automaker in North America – resulting in ELS contributing to 67% of the gross profits for PASA.