SupplySolution

A web-based supply chain software solutions provider.


 

SERVICES:

  • Market Research and Competitor Intelligence
  • Integrated Marketing and Resource Plan
  • Public Relations
  • Brand Development
  • Brand Style Guide
  • Advanced Technology Website
  • Print Collateral
  • Print Advertising
  • Radio Advertising
  • Place-based Advertising
  • Tradeshow Exhibit
  • Direct Mail Marketing
  • Email Marketing
  • PPC Advertising
  • SEM, SEO

 

Results:

Grew from 4 customers to over 2,000 customers and had ten-fold return-on-marketing investments.


“David Hofer and his team stepped in and helped us go from four customers to nearly 2000 in 18 months. He more than delivered on his ROI promise.”

-Chris Moritz, CEO, SupplySolution, Inc.

JetOne

A leading fractional jet ownership and charter company.


 

SERVICES:

  • Competitor Assessment
  • Integrated “Regional Challenger” Marketing and Resource Plan
  • Public Relations
  • Brand Development
  • Brand Style Guide
  • Photography
  • Advanced Technology Website
  • Print Collateral
  • Print Advertising
  • Radio Advertising
  • Direct Mail Marketing
  • Email Marketing
  • Event Marketing
  • PPC Advertising
  • SEM, SEO

 

Results:

The integrated campaigns propelled JetOne to generate one new “qualified lead” per day with an above industry average closing rate of 1 in 35.

``They've managed all of our marketing communications since day one, enabling us to stay focused on our business.``

- John Scicluna, President, JetOne

ANXeBusiness

A global managed network provider for safe and secure file transfers.


 

SERVICES:

  • Integrated “Fat Pipe” Marketing and Resource Plan
  • Corporate Identity Materials
  • Advanced Technology Website
  • Print Collateral
  • Print Advertising
  • Radio Advertising
“They were able to deliver breakthrough creative and execute programs that were instrumental in helping our bootstrap startup grow into one of the top 8 providers of managed high performance, secure network services for healthcare, finance and automotive industries in less than two years. And, we have tripled our partner trading community to 1400 and added Fortune 500 companies such as GM, IBM and 3M.”

-Jim Michels, Vice President, Marketing, ANXeBusiness

Microsoft

Enterprise software


 

SERVICES:

  • Market Research and Competitor Intelligence
  • Public Relations Planning
  • Managed launch and sustainment activities for Office XP
  • Vertical Industry and Local Print Media
  • Regional Spot Radio
  • Developed a technology roadmap to position Microsoft as “THE ANSWER” to reducing manufacturing warranty costs (estimated at $14B and growing 15% annually) for an overall 3:1 ROI in the first year.
“This team gets the job done. The partners business acumen was exactly what we needed in marketing.”

-John Fikany, Vice President, Microsoft

Panasonic – Ideas for Life

A leading global consumer electronics brand.


 

SERVICES:

  • Market Research and Competitor Intelligence
  • Integrated “Sight and Sound” Marketing and Resource Plan
  • Experiential Event – A multi-city “Ride and Listen”
  • Experiential Event – Grammy Foundation Artists Symposium
  • Public Relations
  • ELS Brand Development
  • ELS Acura TL design integration
  • Panasonic Brand Style Guide
  • ELS Brand Style Guide
  • Advanced Technology Microsites
  • Print Collateral
  • Print Advertising
  • Regional Radio Advertising
  • Satellite Radio Advertising
  • Place-based Vehicle Wrap Advertising
  • Direct Mail Marketing
  • Email Marketing
  • PPC Advertising
  • Mobile
  • SEM, SEO

 

Results:

Panasonic received rave reviews from the Automotive and Audio Press. OEM’s efforts to commoditize Panasonic’s DVD entertainment systems has been replaced by intense interest by nearly every major automaker in North America – resulting in ELS contributing to 67% of the gross profits for PASA.

“Hofer and his team brought a fresh perspective and approach to successfully commercializing our innovations.”

- Vice Serecchia, President – Panasonic Automotive Systems of America

Audi

A tier 1 luxury automotive brand.


 

SERVICES:

Strategic architect for the “Silver Ring Certified Pre-owned Program”

  • Silver Ring Manufacturing Guidelines for educing costs and improving quality
  • Silver Ring Distribution Plan with dynamic term management software system that includes an internal arbitrage system and predictive owner volume planning feature for revenue maximization.
  • Silver Ring Demand Gen Plan. Included a uniquely developed One Touch Retail Indicator and Preferential Finance System for Audi Dealer Direct Purchases. This Retail Audi “PURE” brand experience and messaging was developed to support the Integrated Marketing Campaigns.

 

Results:

Positioned Audi as the leader in Tier 1 luxury certified pre-owned programs by eliminating end-of-lease term spikes that distressed the product portfolio by as much as $2,000 per unit and…

  • Improved asset utilization
  • Increased residual and actual cash values
  • Reduced reconditioning costs
  • Improved inventory quality
  • Improved customer and dealer satisfaction
  • Complimented new car sales
  • Envied by leading rivals
“Their team exceeded our expectations.”

-Reinhard Fisher, Director of Strategy, Audi of America

Plex

The first true SaaS ERP Software


 

SERVICES:

  • Market Research and Competitor Intelligence
  • Integrated “Visibility and Credibility” Marketing Resource Plan
  • Public Relations and Analyst Relations
  • Brand Revitalization
  • Brand Style Guide
  • Advanced Technology Website
  • Print Collateral
  • Print Advertising
  • Content Development
  • Outbound Email Campaigns
  • Webinars
  • Tradeshows and User Group Meetings
  • Direct Mail Marketing
  • Mobile Marketing
  • PPC Advertising
  • SEM, SEO

 

Results:

Repositioned Plex as the first true web-based ERP (Enterprise Resource Planning) “Manufacturing Performance System” to combat the F.U.D. Factor at the point of sale when competing with incumbents SAP, QAD and Infor. This work increased average deal sizes, nearly doubled EBITDA and attracted investments from several private equity firms.


“David and his team had a huge impact on our business.”

-Rob Beatty, Founder and CEO, Plex (formerly Plexus Systems)