AlfaPeople Omnichannel Retail ERP

07 Dec Microsoft Inner Circle Partner AlfaPeople Taps 3degreeZ Marketing for Global Lead Gen Campaigns

David Hofer
Managing Partner


FT. LAUDERDALE, Fla., December 7, 2015—3degreeZ Marketing—AlfaPeople has chosen 3degreeZ Marketing to build brand recognition and make its ERP and CRM implementation services more accessible to its global audience. The alliance was the natural next step for AlfaPeople, which deploys Microsoft Dynamics AX ERP and CRM software consulting services and customized ITSM solutions with worldwide support through all stages of integration and user training, and is one of the largest Microsoft Gold Certified partners in the world.

3degreeZ was chosen for their innovation in leading integrated marketing strategies that leverage cloud-based technology, competitor intelligence systems and multichannel media—an approach that struck a chord with key stakeholders at AlfaPeople. “In large part we chose 3degreeZ because several of their principals have deep SaaS and ERP industry experience and have built business for Microsoft, Aplicor and Plex, to name a few. We are pleased to have them working with our team to help grow our business,” says Peter Chalem, VP of Sales and Marketing for AlfaPeople.

After years spent growing AlfaPeople with all the challenges of the fast-moving ERP and CRM software sector and successfully expanding to fourteen countries, the decision to partner with 3degreeZ was based on their grasp of Microsoft Dynamics and a deep understanding of its software implementation solutions. “The technology we have right now to understand consumer behavior has been limiting. We recognized a need to bring in the people that understand how to use the tools and apply the creative and media expertise to consistently deliver quality leads,” says Chalem.

The team at 3degreeZ will launch a campaign to generate awareness of the AlfaPeople brand and consideration for its software implementation services. The 3degreeZ team is implementing a series of integrated campaigns—with a heavy focus on content marketing and social amplification—to prospects in the right stage of the sales funnel. 3degreeZ attributes much of its past success to the utilization of marketing automation tools and intelligence-gathering data that allows it to identify and target buyers at the critical decision-making stage in the buying cycle.

“We are honored to have been chosen as the right digital marketing partner for AlfaPeople, a company that we admire for their forward-thinking reputation. The 3degreeZ team can’t wait to fire on all eight cylinders. They’re at their happiest when they can play with all of our latest automation, analytics and amplification toys,” says David Hofer, Managing Partner for 3degreeZ Marketing.

About 3degreeZ Marketing

3degreeZ Marketing develops brand building growth strategies through full service integrated marketing and digital solutions—content marketing with strategic distribution via publishing, social amplification, SEO & PPC and lead generation—to hit targeted KPIs. 3degreeZ leverages today’s top marketing automation, predictive analytics and social listening tools to customize integrated campaigns for clients’. The 3degreeZ team is comprised of seasoned brand strategists, media planners, data analysts, designers, programmers and content developers. For more information, visit

About AlfaPeople

With more than 400 employees in 14 countries, AlfaPeople is one of the largest Microsoft Dynamics partners in the world and supports more than 1,500 companies in optimizing their Microsoft Dynamics AX, Microsoft Dynamics CRM, and Microsoft SharePoint installations. AlfaPeople deliver customized integrated software consulting services and business solutions and support. With extensive experience in-house and with a large network of dedicated consultants and developers, AlfaPeople holds the following distinguished honors: 2015 Inner Circle, Microsoft Dynamics (Microsoft’s highest partner recognition) and President’s Club each year since 2005. For more information, visit

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