Top 10 Digital Marketing Trends

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15 Oct Top 10 Digital Marketing Trends

Today, recognizing these Top 10 Digital Marketing trends will help keep your business current. As more companies embrace high-tech solutions, effective online marketing strategies have grown increasingly important. Here is a checklist. How many of the ten items below can you check off?

1. Surpass Consumer Expectations

Some sales strategies never go out of style. Pleasing the customer remains a key marketing strategy, online or off-line. By meeting and exceeding visitor expectations and demands, you’ll remain competitive even in very aggressive markets. Rapid responses coupled with the use of strategic incentive and reward programs help many digital marketers maintain customer loyalty.

2. Innovate

Brick-and-mortar retailers today increasingly adopt digital solutions in creative ways. For example, using beacon technology to increase in-store sales conversions and customer relationship marketing software to build loyalty may both enhance revenues.

3. Use More Sophisticated Customer Analytics

Amazing programs to enhance marketing automation and generate meaningful customer behavioral analytics offer valuable business intelligence to retailers today.

4. Respect Mobile Technologies

Surveys indicate that an increasing number of young people trust online sources of information. These customers use mobile devices extensively. To maintain a competitive marketing presence today, businesses must include mobile applications within planning strategies.

5. Maintain Currency

By adapting both front and back end platforms to accommodate current technologies, businesses launch highly effective marketing campaigns. Your customers will likely adopt some new software programs, so surveying them frequently to discover their technology needs remains a useful approach.

6. Tailor Your Message

Understanding your customers and their purchasing needs remains critical to your success in implementing the Top 10 Digital Marketing trends. Today, technologies exist to significantly personalize the shopping experience. Digital marketers who embrace these trends increase customer loyalty and help cement stronger business relationships.

7. Update Security

Unfortunately, well over a million online viruses and a host of other security issues require all digital marketers to remain vigilant in maintaining and updating security. Your firm must authenticate transactions and assure customers of adequate security measures in order to conduct business effectively in Cyber space. Fortunately, biometrics and sophisticated analytics today offer some very exciting new options for safeguarding the security of commercial websites.

8. Don’t Reinvent the Wheel

If you notice competitors succeeding by using cost-effective marketing techniques, then adopting similar programs and campaigns may offer a useful sales strategy. The ability to tailor promotional efforts in light of key customer analytics assists many businesses in utilizing very successful digital approaches to enhance revenues.

9. Offer E-Commerce Alternatives

Successful brick-and-mortar marketers also use digital and E-Commerce alternatives to better accommodate younger customers. Gen X and Gen Y grew up using the Internet. These Millennial customers typically expect digital solutions to common marketing issues, as a matter of course.

10. Stress Lean, Agile, Scalable Systems

As more enterprises adopt Lean Management systems and approaches, businesses have placed an increasing emphasis upon greater efficiency as a competitive strategy. Finding ways to complete core mission objectives using more agile, scalable systems usually offers one very effective way to remain competitive and gain a greater market share for your firm.

Recognizing these Top 10 Digital Marketing trends allows businesses to succeed in E-Commerce. As more enterprises awake to the potential of the online world to assist brick-and-mortar customers, many of these strategies will likely dominate the future.

Michael Medipor
mmed@3degreez.com
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