29 Apr 7 Ways to Get Smart with Your Content Marketing
Are you just throwing content out into the world randomly? One day you get in the zone and get your team to produce 15 blogs then next week you focus on a different project? If this sounds like you, you may want to reign in your content strategy and come up with a deliberate plan. A consistent content trickle that follows an editorial calendar is a good place to start. But you can take it beyond that. Here are seven ways to get smart with your content marketing plan and how to measure its effectiveness and ROI. Read the full article here.