Strategy

Becoming a Brand Master

20 Jan Driving Digital Branding by Not Being Like Trump

Putting political views aside, Donald Trump is lauded as a master brander by many. He may well be, but this is irrelevant to most companies that seek better branding.Trump’s branding success is not replicable—it’s what works for him. Yet most (if not all) companies cannot have...

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How content can drive PR

18 Jan How to Use Content to Drive PR

Public relations center around one major objective: gain coverage. The basic techniques for this involve pitching reporters on new product releases, events or stories in which your company is featured. However, with significant shrinkage in editorial staffs, it’s harder and harder to secure placements because...

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