B2C

18 Feb Digital Marketing Keys That B2B Should Borrow from B2C

While B2C (business to consumer) brands have shifted strongly to digital marketing tactics, B2B (business-to-business) brands are a bit behind the cut in this aspect. Yet consider: - 67% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year...

Read More
Customer engagement

18 Feb 5 Authentic Customer Engagement Strategies

Whether you run a bank or a technology company, providing stellar customer service is critical to your success. If it’s not being enforced at your company, you risk losing customers to your competitors—who may be doing it better....

Read More
Timeshare resort marketing

28 Jan 4 Major Marketing Switches Timeshare Resorts Need to Make

As with any other industry, spiking timeshare resort revenues starts with bringing in more customers. The challenge is that timeshare marketing tactics may be misaligned with the media habits of two key growth segments: Gen Xers and Millennials, totaling more than 136 million people with...

Read More