Customer engagement

18 Feb 5 Authentic Customer Engagement Strategies

Whether you run a bank or a technology company, providing stellar customer service is critical to your success. If it’s not being enforced at your company, you risk losing customers to your competitors—who may be doing it better....

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content-marketing

29 Jan 6 Steps for an Effective Content Marketing Plan

Content marketing remains a major challenge to implement. A 2015 survey from the Content Marketing Institute indicated that: • 62% of B2B marketers rated their content marketing efforts as neutral or not effective • 63% of B2B marketers rated their content marketing efforts as neutral or not...

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Timeshare resort marketing

28 Jan 4 Major Marketing Switches Timeshare Resorts Need to Make

As with any other industry, spiking timeshare resort revenues starts with bringing in more customers. The challenge is that timeshare marketing tactics may be misaligned with the media habits of two key growth segments: Gen Xers and Millennials, totaling more than 136 million people with...

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How content can drive PR

18 Jan How to Use Content to Drive PR

Public relations center around one major objective: gain coverage. The basic techniques for this involve pitching reporters on new product releases, events or stories in which your company is featured. However, with significant shrinkage in editorial staffs, it’s harder and harder to secure placements because...

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Lead generation

29 Dec B2B Lead Generation – Start with Personalization

B2B Lead Generation is much more effective with Personalization. It’s become increasingly evident in the modern B2B marketplace that one size most definitely does not fit all. It isn’t enough just to market the perfect products and services to fill specific needs; you must also be...

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