Art of Persuasion | 3degreeZ Marketing

28 Jun The Art of Persuasion – Top 5 list

In the race to sell more, marketers channel their messages through a wide range of funnels. Appealing to our softer side, sense of duty or urgency, and ease of acquisition, companies reach us with persuasion marketing through traditional and social media and the ever-present internet....

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25 Jun Common challenges Marketing-IT professionals have and how to solve them

There are many common challenges for marketing professionals who are just getting started. Oftentimes it is difficult for new marketers to clearly define their successes in terms of ROI. It is also becoming increasingly difficult to determine where the intended audience of any marketing campaign...

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Worthy Letters on Arrange Small Wooden Pieces with Confident Businessman Crossing Arms in Front of the Body. Captured on Black Background.

25 Jun How to build strong online reputation

It used to be that in order to get a review of your business, people had to ask around and find other customers. Today, online review sites allow anybody to write a review of your business, and many of the business owners I've talked to...

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25 Jun Why Demographic base marketing is out and Intent based Marketing is in

Demographic-based marketing has ruled the roost for many years. Companies have traditionally marketed products and services towards certain groups of people based on age, gender, and so forth. However, according to the recently released Communication Trends Report from Hotwire PR, 2016 will be the year...

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10 May And the Digital Channels with the Highest ROI Yield Are …

In a smartphone-driven digital economy, email is still contributing significantly to ROI. A new study by Kitewheel measures the overall performance of several digital channels within omnichannel campaigns, resulting in  mobile app domination along with a few surprising performers still holding steady. The article dives into how to...

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Mobile wins.

04 Apr New Data Backs Up Mobile as #1 in Digital Growth

We knew it was coming but we didn't know when. A recent study from comScore verifies mobile takes top place of time spent online at 65 percent, with desktop coming in second. Savvy marketers should adjust their multi-platform approach to accommodate the shift and keep...

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monkeys at hubspot

30 Mar New Book Exposes HubSpot as Less than Utopia

Wow. I can tell you from first-hand experience working for an SaaS company in Boca Raton, FL, I happened to have had an amazing time with HubSpot. I'm a fan of the publishing platform and the onboarding teleconferences were fantastic and fun. I loved the...

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