Outsourcing Marketing efforts

24 Feb 6 Reasons to Outsource Your Marketing

Many businesses grow through sheer force of will—dogged sales determination from principals with the right product at the right time that’s pitched to the right people. With so much focus on sales, marketing is often an afterthought. But then good growth is achieved. And inevitably, competitors crop...

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B2C

18 Feb Digital Marketing Keys That B2B Should Borrow from B2C

While B2C (business to consumer) brands have shifted strongly to digital marketing tactics, B2B (business-to-business) brands are a bit behind the cut in this aspect. Yet consider: - 67% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year...

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Customer engagement

18 Feb 5 Authentic Customer Engagement Strategies

Whether you run a bank or a technology company, providing stellar customer service is critical to your success. If it’s not being enforced at your company, you risk losing customers to your competitors—who may be doing it better....

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content-marketing

29 Jan 6 Steps for an Effective Content Marketing Plan

Content marketing remains a major challenge to implement. A 2015 survey from the Content Marketing Institute indicated that: • 62% of B2B marketers rated their content marketing efforts as neutral or not effective • 63% of B2B marketers rated their content marketing efforts as neutral or not...

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Timeshare resort marketing

28 Jan 4 Major Marketing Switches Timeshare Resorts Need to Make

As with any other industry, spiking timeshare resort revenues starts with bringing in more customers. The challenge is that timeshare marketing tactics may be misaligned with the media habits of two key growth segments: Gen Xers and Millennials, totaling more than 136 million people with...

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Becoming a Brand Master

20 Jan Driving Digital Branding by Not Being Like Trump

Putting political views aside, Donald Trump is lauded as a master brander by many. He may well be, but this is irrelevant to most companies that seek better branding. Trump’s branding success is not replicable—it’s what works for him. Yet most (if not all) companies cannot have...

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How content can drive PR

18 Jan How to Use Content to Drive PR

Public relations center around one major objective: gain coverage. The basic techniques for this involve pitching reporters on new product releases, events or stories in which your company is featured. However, with significant shrinkage in editorial staffs, it’s harder and harder to secure placements because...

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