Content Marketing

B2C

18 Feb Digital Marketing Keys That B2B Should Borrow from B2C

While B2C (business to consumer) brands have shifted strongly to digital marketing tactics, B2B (business-to-business) brands are a bit behind the cut in this aspect. Yet consider: -67% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year...

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Customer engagement

18 Feb 5 Authentic Customer Engagement Strategies

Whether you run a bank or a technology company, providing stellar customer service is critical to your success. If it’s not being enforced at your company, you risk losing customers to your competitors—who may be doing it better....

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content-marketing

29 Jan 6 Steps for an Effective Content Marketing Plan

Content marketing remains a major challenge to implement. A 2015 survey from the Content Marketing Institute indicated that:• 62% of B2B marketers rated their content marketing efforts as neutral or not effective • 63% of B2B marketers rated their content marketing efforts as neutral or not...

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