Mobile wins.

04 Apr New Data Backs Up Mobile as #1 in Digital Growth

We knew it was coming but we didn't know when. A recent study from comScore verifies mobile takes top place of time spent online at 65 percent, with desktop coming in second. Savvy marketers should adjust their multi-platform approach to accommodate the shift and keep...

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millenial self 3degreez

29 Mar 3degreeZ Marketing Roundup

Top Three Marketing Challenges If you had to, could you narrow your top marketing challenges down to just three? The author in this piece does just that, bringing up some familiar territory. More like pain spots. Alignment of sales and marketing, anyone? This is one problem its...

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Influencer Marketing 3degreeZ

14 Mar Influencer Marketing: A How-To Guide & Fun Facts!

One definition of influencer marketing is: the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services. The relationships are formed by engaging on the social channels that your demographic hangs out in. This includes Facebook,...

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Outsourcing Marketing efforts

24 Feb 6 Reasons to Outsource Your Marketing

Many businesses grow through sheer force of will—dogged sales determination from principals with the right product at the right time that’s pitched to the right people. With so much focus on sales, marketing is often an afterthought. But then good growth is achieved. And inevitably, competitors crop...

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B2C

18 Feb Digital Marketing Keys That B2B Should Borrow from B2C

While B2C (business to consumer) brands have shifted strongly to digital marketing tactics, B2B (business-to-business) brands are a bit behind the cut in this aspect. Yet consider: - 67% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year...

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