08 Dec Top 10 Marketing Myths Even The Pros Believe
Anyone that has been around the block a time or two as a business owner, account executive or marketer has heard and probably even used many of the myths we are about to unveil. While this list is certainly not exhaustive, it certainly is a good start to the most common marketing myths.
In each myth we will spell out the common argument that perpetuates it and the truth that dispels it.
1. Social Media Isn’t an Effective Way to Target an Older Demographic
Teens might be the future, but boomers and Gen X’ers are the now, and social media is a great way to reach them.
These days, almost everyone is on the grid, including the older crowds. In fact, a 2014 report by Fox Business revealed a surge in Facebook members 55 years of age and older. Social Media allows you to customize the way you market to those individuals, allowing you to reach your target demographic more effectively; regardless of age.
2. Creating Content Takes Too Much Time Or Money
Much like this post is (hopefully) helping you market your business, you in turn can pay it forward so to speak and create helpful meaningful content that provides value to customers of your business; or even those just looking to learn more about your area of expertise. It doesn’t necessarily have to cost a fortune either. You can 1) Do it yourself, by writing one or two 500-word blog posts a week which will be of great value to your customers if they are well done. Or 2) Hire an affordable, professional copywriter or marketing firm like 3DegreeZ to help you out.
3. I Can’t Reach my Clients with Digital Media
Of all the bullets on this list, this one might be the most off. According to a recent study done by Pew Research only 15 percent of American adults don’t use the internet. Even among the senior crowd 60 percent of them use the world wide web. That level of usage also means nearly unlimited opportunity for well placed ads or strongly researched keywords to convert those browsing your or similar products and or services into paying customers.
4. My Business is all “Word of Mouth” I Don’t Need to Advertise
This is code for I’m too lazy to actually sit down and figure this out. In all seriousness, if you like the “word of mouth” strategy, use social media to capitalize on it. Use sites like Yelp, or Angie’s List to engage customers and clients, answer questions and get feedback. Reviews are one of the most important factors driving business today.
5. I Do my Marketing by Feel I Don’t Need a Plan
See reasoning for #4. If that’s not enough, how about the age-old truism of ‘failing to plan is planning to fail?”
6. Mobile isn’t for Me
Apparently neither is major opportunity. According to marketingland.com, growth in the digital and mobile space is robust. Mobile should be for you.
7. I Don’t have Time
A great marketing strategy directly correlates with the sales growth of your business. Unless you’re selling Girl Scout cookies (which basically sell themselves), making time for a market plan is a MUST.
8. It’s Not in the Budget
Don’t let the B-word prevent you from going after major opportunity. While a limited budget is a fact of life, not a myth, for many small business owners, if a product or service is selling, perhaps a small shift in priorities might be able to allocate enough room in your budget to give a larger push to your star service, or product. They don’t call it “bread and butter” for nothing!
9. If I Don’t have the Lowest Prices I Can’t Win
Whoever spoke this phrase clearly never heard the old saying “you get what you pay for.” Many buyers still believe that, which is why despite all the mathematical evidence saying it’s not a prudent thing to do, consumers continue to buy brand new cars over responsibly used vehicles.
10. I Don’t have to Pay for Advertising – Facebook is Free
You could say the “get what you pay for” slogan applies here, too. Beyond that however, if you stop and think about who you’re most likely reaching with ‘free’ Facebook or other social advertising, you’ll realize it’s no one new. Taking this line of thought a step further, your friends and family don’t really care what you have to sell in most cases; if they did multi-level marketing would actually be lucrative for a change.
If you feel your current marketing guru may be building your brand with mythology instead of methodology reach out, we’d love to help!