04 Apr New Data Backs Up Mobile as #1 in Digital Growth
We knew it was coming but we didn’t know when. A recent study from comScore verifies mobile takes top place of time spent online at 65 percent, with desktop coming in second. Savvy marketers should adjust their multi-platform approach to accommodate the shift and keep in mind, although mobile is dominating in digital time, many still complete transactions on their desktops. To learn other key findings, read the full article here.