8 steps digital transformation

06 Apr 8 Focus Points of Digital Transformation

Brian Solis, Digital Transformation expert, quotes a 2013 Oracle study on customer behavior: “89% of customers said they had switched brands due to a bad customer experience.” He then outlines the eight success factors of Digital Transformation in an approach coined: O.P.P.O.S.I.T.E. He and his colleagues have gathered data for a report that attempts to make the case for change and outlines how to drive growth with cross-enterprise support. Read the full article here.

Summer Mote
No Comments

Post A Comment