content-marketing

29 Jan 6 Steps for an Effective Content Marketing Plan

Content marketing remains a major challenge to implement. A 2015 survey from the Content Marketing Institute indicated that: • 62% of B2B marketers rated their content marketing efforts as neutral or not effective • 63% of B2B marketers rated their content marketing efforts as neutral or not...

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Timeshare resort marketing

28 Jan 4 Major Marketing Switches Timeshare Resorts Need to Make

As with any other industry, spiking timeshare resort revenues starts with bringing in more customers. The challenge is that timeshare marketing tactics may be misaligned with the media habits of two key growth segments: Gen Xers and Millennials, totaling more than 136 million people with...

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