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Outsourcing Marketing efforts

24 Feb 6 Reasons to Outsource Your Marketing

Many businesses grow through sheer force of will—dogged sales determination from principals with the right product at the right time that’s pitched to the right people.With so much focus on sales, marketing is often an afterthought.But then good growth is achieved. And inevitably, competitors crop...

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B2C

18 Feb Digital Marketing Keys That B2B Should Borrow from B2C

While B2C (business to consumer) brands have shifted strongly to digital marketing tactics, B2B (business-to-business) brands are a bit behind the cut in this aspect. Yet consider: -67% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year...

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Customer engagement

18 Feb 5 Authentic Customer Engagement Strategies

Whether you run a bank or a technology company, providing stellar customer service is critical to your success. If it’s not being enforced at your company, you risk losing customers to your competitors—who may be doing it better....

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