24 Dec Marketing Transformation Guide from Visa’s CMO
Marketing Transformation tips that every Marketer can use!
A CMO’s Guide for Marketing Transformation The end of the year is a time to reflect on how much your marketing function is transforming in a world that has rapidly become digital-first. Here at Visa, I think about this both for what we do ourselves and also as I guide our financial institutions and merchant clients globally on how best to evolve their own marketing. Here are the questions I use to gauge the pace of marketing transformation in an organization.