3degreeZ Marketing | Marketing Transformation Guide from Visa’s CMO
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CMO, Chief Marketing Officer

24 Dec Marketing Transformation Guide from Visa’s CMO

Marketing Transformation tips that every Marketer can use!

http://adage.com/article/cmo-strategy/a-cmo-s-checklist-marketing-transformation/301869/A CMO’s Guide for Marketing Transformation The end of the year is a time to reflect on how much your marketing function is transforming in a world that has rapidly become digital-first. Here at Visa, I think about this both for what we do ourselves and also as I guide our financial institutions and merchant clients globally on how best to evolve their own marketing. Here are the questions I use to gauge the pace of marketing transformation in an organization.
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Michael Medipor
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