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“Their team exceeded our expectations.”

-Reinhard Fisher, Director of Strategy, Audi of America

A TIER 1 LUXURY AUTOMOTIVE BRAND.

SERVICES:

Strategic architect for the “Silver Ring Certified Pre-owned Program”

  • Silver Ring Manufacturing Guidelines for educing costs and improving quality
  • Silver Ring Distribution Plan with dynamic term management software system that includes an internal arbitrage system and predictive owner volume planning feature for revenue maximization.
  • Silver Ring Demand Gen Plan. Included a uniquely developed One Touch Retail Indicator and Preferential Finance System for Audi Dealer Direct Purchases. This Retail Audi “PURE” brand experience and messaging was developed to support the Integrated Marketing Campaigns.

RESULTS:

Positioned Audi as the leader in Tier 1 luxury certified pre-owned programs by eliminating end-of-lease term spikes that distressed the product portfolio by as much as $2,000 per unit and…

  • Improved asset utilization
  • Increased residual and actual cash values
  • Reduced reconditioning costs
  • Improved inventory quality
  • Improved customer and dealer satisfaction
  • Complimented new car sales
  • Envied by leading rivals